Sunday, July 31, 2016

Glassdoor: Just another modern-day scam

The Better Business Bureau, one of the country's best known consumer watchdog groups, is being accused by business owners of running a "pay for play" scheme in which A plus ratings are awarded to those who pay membership fees, and F ratings used to punish those who don't.
Sadly, the BBB isn’t the only one running this scam.

Back in 2012, I wrote a review of Fidelity Investments, where I had just completed a disappointing three-and-a-half year contract. My review was not flattering and consisted of a one-star “Very dissatisfied” rating. I was shocked when I received an email from GD telling me my review had been automatically rejected for reasons of which that I am still unaware. After some Googling, I quickly learned that GD runs the same scam as the BBB. Companies purchase a special membership package that includes having every negative review automatically removed. This certainly explained how a company as rotten as Fidelity has such a positive rating (currently at 3.9 stars).

Here’s Fidelity’s page, note that it takes quite a bit of scrolling through the reviews to find the negative ones which get lost quite nicely amongst all the positive ones. 

Let’s compare that with the comments about Fidelity on Indeed (or, as I call it, the real world). 

Again, a Google search (just use “glassdoor scam”) reveals what I’ve said here, i.e., GD deletes lots of negative comments for no reason (well, we know the reason, don’t we?).

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.